Friday, January 29, 2010
  • Laurie Sullivan, January 29, 2010, 3:50 PM
  • Topic: SEO Topic PagesSEOmozBlog

    SEO professionals continue to debate whether or not to use topic pages and how to use them effectively. Rand Fishkin asks these questions of Marshall Simmons, chief executive officer at Define Search Strategies, as well as the chief strategist for the New York Times and About.com.

    Simmons talks about the strategy behind developing content around topic pages, including person, place or thing, and allowing that content to continually change by adding active links, text and graphics. The two also talk about the importance of receiving and providing links.Read the whole story...

  • How To Find Tracking Code Errors In Google AnalyticsSEOptimise

    Richard Fergie provides insight into finding Google Analytics tracking code errors. He explains that it begins with looking at the code and provides three cases where you might want to change the default. These would include tracking visitors across different domain, changing the session timeout, and setting keywords or referrers to ignore.Read the whole story...

  • Google Explains Unicode StrategyGoogle Blog

    Google has turned on support for thousands of characters that enable indexing algorithms to find documents that previous searches may not have found. Google does this through Unicode.

    Mark Davis explains Unicode, why it's important and how it works. He also writes that Google can support nearly half the Web's information through Unicode, though Web pages can rely on a variety of other character codes, such as ASCII, Latin-1, or Windows 1252. Most encodings represents a few languages, but Unicode can represent thousands, from Arabic to Chinese to Zulu.Read the whole story...

  • Ubuntu Defaults To Yahoo Search EngineBrafton

    Yahoo will become the default search engine for the Firefox browser that ships with the Ubuntu Linux operating system, in exchange for a revenue-sharing deal from that search portal, reports Brafton.

    The site points to an announcement made earlier this week by Rick Spencer on a public mailing list, which stressed that users would have an option to easily select the default search engine of their choice. Brafton tells us why the move might cause some comments from Google.Read the whole story...