Tad Chef didn't like Buzz at first and tried to ignore it and move on, similar to the way he tried to ignore Google Wave and Google SearchWiki. Now he believes you can't ignore Buzz. The platform will make too big an impression on social networks, he writes, and provides a variety of reasons why.Read the whole story...

Trevor Claiborne details how to increase conversion rates, using a an example from voice.com, which grew conversions from 5% to 22%. Claiborne runs through the big lessons, such as knowing your clients -- and not stopping at the final test if you're looking for better results. Sometimes it takes more than one try.Read the whole story...

Buying links isn't always the work of spammy, cheating SEOs, according to Chelsea Blacker, who confesses to doing so. Busy SEO professionals can't always do everything themselves. So why not have someone with link-building knowledge do the work for you? Although it's not the accepted practice, it may ease some of the pressure and get the job done faster, she claims.Read the whole story...

Marketers may want to consider carefully whether to add social media buttons to direct response marketing campaigns, such as in emails or on landing pages. While the Internet continues to exude socialization on tools, such as Twitter, Facebook and, now, Buzz, the signals gained from this key performance indicator may interfere with other important KPIs. Marty Weintraub writes that while it's often a good decision to drive traffic from landing pages and email blasts with "follow me/friend me" links, there are several issues to consider.Read the whole story...