• Laurie Sullivan, Feb 17, 2010, 2:42 PM
  • Getting Fresh Linkscape DataSEOmozBlog

    Changes at Linkscape are under way. Nick Gerner tells us the company will update its index and crawl data more frequently, providing a condensed timeline for Open Site Explorer, Competitive Link Finder, and Linkscape Visualization. He also includes stats from the latest index, which updated on Jan. 17. The next update, scheduled for March 11, will keep the company on track.Read the whole story...

  • Yahoo Campaign TipsPPC Hero

    Carrie provides tips on best practices to restructure your Yahoo campaigns to target both search and search partners. She explains how the search partner network works, and serves up information on structuring and optimizing campaigns.

    Carrie also walks through seven steps to help you import duplicate campaigns into Yahoo through the "Import Campaigns" function.Read the whole story...

  • Google's Book Search PatentSEO by the Sea

    A patent granted to Google on Monday describes how Google Books might grant different access levels to books and magazines based on the location of viewers, according to Bill Slawski. The Google patent attempts to address copyright issues that often come into play when trying to enforce geographic and political boundaries.

    Slawski tells us copyright laws can differ per country. He details the patent "Variable user interface based on document access privileges" and provides some details on the metadata that might be created for the scanned magazine and book documents posted online.Read the whole story...

  • PPC Campaign Landing Page GoalsSearch Engine Journal

    Megan Leap describes 10 types of landing page goals marketing need to measure. For example, landing page clicks. She explains that it's important to create a multistep landing experience that segments visitors according to their audience or offers of interest, and then deliver relevant pitches and information.Read the whole story...