Thursday, February 18, 2010
  • Laurie Sullivan, February 18, 2010, 4:31 PM
  • Exploring SEM: Linda Bustos The Rimm-Kaufman Group

    In a one-on-one interview, George Michie asks Linda Bustos, writer on eCommerce blog GetElastic, several pointed questions. The two talk about a variety of subjects, from the unregulated and the unstructured business of search engine marketing, to the evolution of Web design in the last five to eight years.

    When asked what newer features will have a big impact on retail, Bustos points to A/B split testing, "thanks to tools like the free Google Website Optimizer," because it can help retailers make more money.Read the whole story...

  • Basic Keyword StrategySearch Engine Guide

    Experienced SEO veterans need not read on, but if you need a refresher course, Stoney deGeyter serves up some good advice. What marketers can learn from how people search and the keyword buying cycles and are some of the topics he runs through in this series on the basics of SEO.Read the whole story...

  • SEO And Digital AssetsSearch Engine Watch

    Think of video, PDF and document files people can download from your site as assets valuable to visitors looking for information. Now ask yourself if you get your money's worth from your site? Herdon Hasty tells us you need to gain efficiency and maximum value from every part of your site and your brand's assets. He provides advice on how to gain the most from the tools you have.Read the whole story...

  • Referrals From Search EngineseMarketer

    Take a look at data research from iCrossing, Econsultancy, ExactTarget and The Society of Digital Agencies analyzing natural-search referrals. The data show only a small number of referrals come from results after the first page of queries. It also provides the percentage of traffic originating from the first page.Read the whole story...