Friday, February 19, 2010
  • Laurie Sullivan, February 19, 2010, 11:13 AM
  • Geolocating Local BusinessesMashable

    Leach Betancourt tells small businesses how to adopt online geographic location to help consumers find them while on the go. She provides insight into a few ways companies can become part of social media's location-tagging world, which can help consumers locate your real-world street address on their mobile phones. Some of those ways include the use of Google Buzz, as well as Foursquare and Twitter. It also can help build loyalty between consumers and businesses, she explains.Read the whole story...

  • Local Government Should Embrace SEOSEO by the Sea

    Does the city you live in have more than one Web site? Pick a domain and stick to it, rants Bill Slawski. Experiencing a problem with finding his town's Web site, Slawski began to catalog some bad online practices to help them fix mistakes that make the town's online content less effective. He plans to identify best practices on local government Web sites and offer the administrations some advice on fixing the problem, so other towns might learn from them. Stay tuned for more adventures from Slawski on SEO in government because he has dedicated a section on his Web ...Read the whole story...

  • SEO Malware Skills MaturingEWeek

    People who distribute malware have been working overtime to improve SEO skills and accelerate the pace at which the pesky attack code ties to search terms in breaking news, according to Matt Hines, citing researchers at Avast.

    Hines tells us that recent news triggering a fast response from "malware gangs" included former U.S. President Bill Clinton's heart surgery. As many as 70 individual URLs were incorporated in related attacks just after the news was announced. He provides other examples, too.Read the whole story...

  • How Reviews Impact Local SearchSearch Engine Journal

    What impact do reviews have on local search rankings? Mike Ramsey gives us the details in a lengthy post with many screen shots that provide great examples. He also offers his view on the future of local search and reviews, as well as some feedback on setting up a review strategy for your business.

    Some advice from Ramsey: "Do not fabricate fake reviews or the Local SEO gods will beat you like a red-headed step-child and drop you from visibility (No offense to any red-headed step-children)."Read the whole story...