Sunday, February 21, 2010
  • Laurie Sullivan, February 21, 2010, 11:33 PM
  • Buzz Dashboard Keeps Stats PrivateGoogle Buzz

    For those of you who don't use Buzz, Google's social add-on for Gmail, here's a look at some of the stats that Google can collect and serve up to you in the dashboard for your Buzz account.

    Google software engineer DeWitt Clinton says the dashboard keeps track of the posts, mentions, connected sites, list of followers, comments, most contacted contacts in Gmail, number of emails in your Gmail inbox and much more. Good thing the dashboard is private. Well, private to you and Google.Read the whole story...

  • How To Flip A Web SiteThoughts of a Website Broker

    Similar to flipping homes, apparently there's a strategy to flip Web sites, too. Mark Daoust tells us what to look for when deciding to buy and sell Web sites.

    He advises against getting involved with businesses that have systemic or marketplace problems. Daoust also provides insight on what to look for, such as sites that are not monetized to their full potential, conversion tracking and out-of-control business expenses.Read the whole story...

  • Click-To-Call Finds Home On MobileSearch Engine Watch

    Michael Bolan explains Google's click-to-call mobile application that the Mountain View, Calif., company launched last month. Google took the business model behind pay-per-call on the PC and stuck it on mobile.

    Bolan tells us why this strategy for mobile makes more sense. The post also details activating and tracking pay-per-call in AdWords, and how this relates to Google's Local Extensions.Read the whole story...

  • Branding Should Become Part Of An SEO StrategySEOmozBlog

    An effective brand marketer can dramatically improve the chances of establishing a successful SEO campaign. With enhanced attention to personalized search from Google, and click patterns and brand preferences emerging through individual search history, having an identifiable brand becomes a major asset, Rand Fishkin says.

    He also discusses cannibalization of link graphs, social graphs and other new signals that search engines take into consideration when ranking sites.Read the whole story...