Wednesday, February 24, 2010
  • Laurie Sullivan, February 24, 2010, 4:23 PM
  • Video Reveals More Than Google Privacy Conviction BBC News

    The BBC reports that an Italian court has convicted Google executives for a video showing an autistic teenager being bullied. A video accompanying the post provides a statement from a Google spokesperson, who says Google plans to appeal the ruling. The verdict will have ramifications for content providers worldwide.

    Google was accused of breaking Italian privacy law by not getting the consent of all the parties involved before allowing it to go online on YouTube, shortly after it bought the site in 2006.Read the whole story...

  • What Bunnies Have To Do With Ad Content Networks PPC Hero

    Jessica explains why management placements don't work, partly through this metaphor: Pretend you're a lion watching a bunch of cute bunnies hopping around, she writes. While you can probably reach out and swipe many to eat without much investment, you may have to spend an entire day munching on rabbits just to feel well-fed. It's low risk for low reward, similar to automatic content placements, Jessica writes.

    She tells you how to lower your cost per placement, get better targeting results, and gain a viable long-term lead-generation strategy.Read the whole story...

  • Searching For Travel And Tax Deals In January Compete Blog

    While it's no surprise that Google's search engine landed in the No.1 spot on Compete's top 50 list for January 2010, take a look at where other engines landed. Yahoo took No. 3, Bing came in at No. 11, and Ask took No. 16.

    The list also provides unique visitors for the month. Compete explains that the top five fastest growing Web sites in January were tax-related, while five of the top 20 high-growth sites were dedicated to travel. In aggregate, the top travel sites attracted more than 21 million unique visitors, while the tax and accounting category saw more ...Read the whole story...

  • Expired Products And Auction Pages Graywolf's SEO Blog

    Michael Gray tells us how to handle expired product pages, as well as those appearing on classified or auction site. He runs through what to do ig a product becomes temporarily out of stock, discontinued, or replaced or updated by another product.

    He also explains why you would want to use a 301 redirect code for the product or auction page instead of letting it expire and issuing a 404 not found error message: Web sites only have a certain amount of inbound link equity, so the danger of leaving up expired products or auctions can rob the site of ...Read the whole story...