Friday, February 26, 2010
  • Laurie Sullivan, February 26, 2010, 3:29 PM
  • Google Strengthens Searches By LocationGoogle Blog

    Google has added the ability to refine searches with the "Nearby" tool in the Search Options panel. The tool works geographically, not just through keywords, so don't worry about adding "Minneapolis" to your query and missing Web pages that only say "St. Paul" or "Twin Cities," writes Jackie Bavaro.

    She explains you can see results through the default location or the custom location, as well as narrow results by city, region or state level.Read the whole story...

  • What Is SEO Task ROI?Search Engine Journal

    David Harry defines Task ROI because he doesn't think many people understand what the term means. He explains it starts with intimately knowing the site you're working on, as well as the search engine results that show up on the pages when someone looks for the site.

    And since it doesn't end there, Harry tells us how to achieve success through Task ROI -- including using implementation schedules and assigning price tags on the value and expected SEO outcomes from the activity.Read the whole story...

  • How To Acquire 100,000 New CustomersClickZ

    Marketers must remain flexible and agile and focus on doing rather than just thinking, says Andrew Goodman. So Goodman provides a few tips on making that happen, with a goal to attract new customers.

    Admitting that some marketers are reluctant to try this new approach, he writes that having some patience and acting like a small company even if you're inside a big company can reap rewards. Think of the world of possibilities, of acquiring 100,000 new customers at break-even or better without spending a ton of time strategizing, he suggests.Read the whole story...

  • How To Use Google Buzz For SEOSEOptimise

    Tad Chef gives us 10 ways to use Google Buzz for SEO and SMO. He covers everything from indexing to keyword research to link building to personal branding.

    For example, while most people compare Buzz to Twitter and Facebook, it's in reality a rival to Tumblr and Posterous, Chef writes. It's good for content you want to "drop quick and dirty without much fuss" into a social network. He calls Tumblr and Posterous better for doing this -- but Google is bigger.Read the whole story...