Thursday, March 18, 2010
  • Laurie Sullivan, March 18, 2010, 2:13 PM
  • Trada Raises VC BundlePaid Content

    Startup Trada, which helps small-and-medium size businesses improve the performance of their paid search ad campaigns by connecting them with experts, has raised $2.2 million in a first round of funding. While Trada entered a private beta in January, the service launches Thursday.Read the whole story...

  • YouTube, Viacom Set To Unseal Lawsuit DocumentsAll Things Digital

    YouTube and Viacom plan to release previously sealed documents in a copyright lawsuit, according to All Things Digital. Both companies are scheduled to unseal the complaints and much of the supporting paperwork they've filed in the legal fight that stretches three years.

    Here's the beef: Viacom argues Google's video site violated its copyright by streaming clips of the company's shows. YouTube argues its actions are protected by federal law.Read the whole story...

  • Identifying Failing Paid Search CampaignsSearch Engine Watch

    Alex Cohen provides a long list of techniques to help provide direction to a successful paid search campaign. He explains that you don't need to use all of them, but the larger your account becomes, the more competitive the market segment and the higher paid search spend rises.Read the whole story...

  • Illustrating Google's Matt Cutts InterviewSEOmozBlog

    For those who didn't have the patience to make it all the way through Eric Enge's lengthy interview with Matt Cutt, Rand Fishkin provides an illustrated guide to comments on crawling and indexing.

    The illustrations take you through such subjects as duplicate content that might hurt indexation, qualifiers on whether affiliate links count, faceted navigation, and PageRank sculpting.P>Read the whole story...