• Laurie Sullivan, Mar 19, 2010, 2:43 PM
  • How To Set Up A Mobile Paid Search Campaign PPC Hero

    For those thinking about setting up a paid click strategy for mobile, start by determining your target audience and become familiar with the devices that audience might use to connect to the Internet on a mobile device. Although there are dozens of handset makers delivering hundreds of models, Jen suggests becoming familiar with the most popular.

    Jen walks through creating WAP mobile ads in Google by describing how to set up ad groups, add keywords, and create ads and links from the campaign to the company's Web site.Read the whole story...

  • How To Avoid Missed PPC OpportunitiesClickZ

    Kevin Lee makes a case for integrating offline and online campaigns. If companies want to improve the return on investment (ROI) from advertising campaigns, executives running them will need to get the projects out of silos and create one integrated strategy. It's really that simple.

    SEO and paid search experts have been telling marketers for years that the campaign strategies should tie to traditional marketing campaigns, but many fail to listen.Read the whole story...

  • How To Improve Faceted NavigationSEOmozBlog

    Rand Fishkin provides insights into making large ecommerce Web sites easy to crawl so site visitors can not only find a site, but the exact information they want. Rand Fishkin calls this "faceted navigation."

    He explains what to do if complexities in navigation caused by a "dramatic" number of Web pages that make up the site send visitors and search engine bots in the wrong direction.Read the whole story...

  • How Google Conversion Optimizer Can Improve Paid Search CampaignsSearch Engine Watch

    Melissa Mackey gives us a few caveats for using Google Conversion Optimizer, and then tells us how it can improve PPC campaigns. She steps through what happens when search volume is significantly higher than the advertiser's budget, as well as how to expand campaigns with the Automatic Match feature in search, and minimize account and bid management times.Read the whole story...