Why is Google hiring bond traders? For its new bond trading platform, silly! According to The Business Insider, Google has long considered using its access to massive amounts of data to build a hedge fund.

Meanwhile, a trader who interviewed for one of the positions tells the blog that the effort is a way for Google to make use of its immense cash reserves. At present, openings include traders of foreign government bonds, portfolio analysts for Google's U.S. government bond portfolio, and a portfolio analyst for agency mortgage-backed securities.Read the whole story...

Matt Cutts points to a post by Rhea Drysdale that explains her fight against Jason Gambert's SEO trademark application. On April 24, 2008, Drysdale filed a notice of opposition to Gambert's SEO trademark application. On March 11, 2010, she won.

Cutts explains that Drysdale earned the sort of industry credibility you just can't buy. Drysdale says it took two years, $17,004.33 and an untold amount of frustration and self-doubt to get through this.Read the whole story...

Ann Smarty tells us about three WordPress plug-ins that make guest posts on blogs easier. The plug-ins offer easy notification when contributors submit a post, create a new widget for the dashboard that posts pending reviews, and allow the addition of quick private notes to run with the posts.Read the whole story...

David Harry has run a few surveys to find out what's on the minds of SEO geeks. Questions include where SEOs are weakest, where search is headed, and if 2010 is living up to the hype.

Some of the answers might surprise you. While Harry provides the results, he leaves the takeaways to readersRead the whole story...