Tuesday, March 23, 2010
  • Laurie Sullivan, March 23, 2010, 9:51 AM
  • Dear Nestle, Manage Your Online Reputation BetterSearch Engine Journal

    In a Dear Nestle letter, Josh Millrod tells the consumer products goods company how to fix its online problems for as little as $7.49. He points to Nestle's being publicly called out by Greenpeace for contributing to rainforest deforestation. Rather than bullying YouTube to take down that video, Nestle should have launched the Web site Nestlecares.com on Godaddy for a pittance, or a profile on Twitter for free, says Millrod.Read the whole story...

  • European Court Rules For GoogleTimes Online

    Google Tuesday won a legal battle in Europe against a luxury goods manufacturer. The European Court of Justice ruled that allowing third parties to buy brand names as key advertising words, which link to their online stores, did not violate luxury goods trademarks. Still, as Catherine Boyle and Michael Herman explain, the search engine could still be sued in a French court.Read the whole story...

  • Google Analytics TVGoogle Analytics

    Analytics gurus Avinash Kaushik and Nick Mihailovski answer Google Analytics questions in a video. The post links to the list of questions asked, as well as provides a list of questions answered. For example: Why do searches from Google Image Search appear as referrals in Google Analytics?Read the whole story...

  • How To SEO Optimize YouTube Videos SEOptimise

    Marcus Taylor runs down the top 10 most important steps to optimize videos for search. For one, he explains it's important not to limit SEO video optimization to YouTube. Instead, host videos on multiple sites, making sure to slightly vary title tags to make it easier for search engines to find and index each piece of content.Read the whole story...