• Laurie Sullivan, Mar 24, 2010, 2:08 PM
  • More About Optimizing Online VideoSEOmozBlog

    Kate Mats (short for Matsudaira) steps through ways to use online video, from creating the strategy to optimizing the videos. In the detailed post, Mats suggests why you might want to host it or just post it on a site already built, such as YouTube, MetaCafe or DailyMotion. Some advantages to posting on big video sharing sites include no bandwidth costs and lots of traffic. She also explains the reasons why you should pay close attention to the metadata.Read the whole story...

  • Optimizing For Universal SearchaimClear Blog

    Optimizing all the assets should become a priority for Web site owners. So if you couldn't make it to SES New York, here's a lengthy synopsis of the Beyond the Crawlers Track, Digital Asset Optimization breakout session from Lauren Litwinka.

    She explains the panel covered the opportunities and the fears of universal search and digital assets, reminding attendees that everything searched on can be optimized. Some of the advice from one panelist includes taking an inventory of digital assets, sorting it according to commercial, editorial and entertainment value, and building in testing to analyze user behavior and technical limits.Read the whole story...

  • Searching For An Augmented RealityOutspoken Media

    Lisa Barone tells us about augmented reality, a technology that merges a real-world environment with computer generated imagery. Think "digital layer on top of the real world," she writes. (That's an accurate description, actually.)

    Barone points to mobile browsers that layer the data and allow people to interact with the elements on a mobile phone. Her rough blogging is difficult to get through, but the concepts are clear and the information enlightening. Brands using augmented reality for marketing include Esquire, Star Trek, General Electronic, and USPS.Read the whole story...