Friday, March 26, 2010
  • Laurie Sullivan, March 26, 2010, 3:05 PM
  • Google Display Ads Hold Creative PromiseGoogle Blog

    Display advertising has the "creative" promise not seen even in TV ads, according to Neil Mohan, who expanded Google's focus on creative display advertising. He points to the ability to dynamically customize ads in infinite ways and provide two-way interaction and dialogue with consumers.Read the whole story...

  • How To Pick SEO ClientsThe Milwaukee SEO

    You know the old saying: you can't pick your family, but you can pick your friends. And, similar to friends, you can pick your clients.

    Tony Verre expands on a post written by David Harry that explains how to build relationships with clients. Although clients may know their business and the products and services sold, they pay you to understand how that translates to online consumers, he writes. You need to know they trust your opinion, for starters.Read the whole story...

  • Tips For Paid Search NewbiesClickZ

    Andrew Goodman provides tips for marketers new to developing paid search campaigns. Goodman suggests rotating multiple ads against a group of keywords, testing much longer than you think, and remembering that quality scores drive accounts.

    Since successful ads do more than put money in Google's coffer, Goodman tells marketers why these paid search steps are important.Read the whole story...

  • Images Complement Paid ClicksPPC Hero

    Some marketers still find it challenging to create ads people stop and read. So Jen serves up advice on integrating an image ad into a paid search campaign.

    She explains that while the bidding structure for image ads is the same as text, either CPC or CPM, prices are higher. Set the budget accordingly, she writes. Also keep in mind placement-target campaigns using a CPM bid tend to cost more because you want to target a specific position.

    If you decide image ads are worth testing, Jen provides several steps to get started in Google.Read the whole story...