Monday, March 29, 2010
  • Laurie Sullivan, March 29, 2010, 3:33 PM
  • SEO Tips For Managing Enterprise Web SitesaimClear Blog

    Educating a company's decision makers, overcoming budget issues and keeping everyone on the same page were challenges addressed at a recent Enterprise Level SEO session, explains Merry Morud. The long list of to-dos provides detailed instructions for SEOs attempting to manage massive enterprise Web sites with hundreds or thousands of pages.

    One panelist shared tips starting with prioritizing a multitude of tasks, paying attention to universal SERPs, and more.Read the whole story...

  • Match Types In AdCenterPortent Interactive

    Elizabeth Marsten explains that managing campaigns in Microsoft adCenter can get a little complicated because keywords "lock together." Although you can easily separate or combine them in the edit feature to review stats and judge performance, you cannot pause a match type if you notice it doesn't perform well. Instead, you must remove it to keep other match types containing the same keyword available. Marsten tells you how.Read the whole story...

  • Digging Out The DataSEO Book

    Will Alexa remain relevant in 2010, as search engines continue to tweak algorithms? That's a question Aaron Wall decided to research, though he claims to have little faith in the ranking tool.

    Those who install the Alexa toolbar can see more query data that list some opportunities for their site in paid search, he explains. Alexa's features provide downstream and upstream traffic sources, percentage of search traffic, sub-domains, top search queries, demographics, and more.Read the whole story...

  • Diving Deep Into Web Content SEO by the Sea

    Bill Slawski points to an older patent from Google that explores ways to index the "deep" Web when explaining a project by the Regents of the University of California, which represents a group of universities across the state.

    Supported by government funding, people at the universities have begun work to improve the types of pages search engines find, crawl, index and serve up to people searching for information on the Web. Slawski tells us why indexing deep pages is important, and points to a simplified whitepaper for those who want to take a deeper dive.Read the whole story...