Tuesday, March 30, 2010
  • Laurie Sullivan, March 30, 2010, 3:54 PM
  • Backing Up What Google Crawls With Data SEOmozBlog

    Just because Google's bots crawl a Web page, it doesn't mean that page got indexed. So Tom Critchlow provides a nontechnical step-by-step guide to help you understand what pages Google crawls on your site and how to compare that to the pages getting traffic.

    He notes that site reviews are a good way to spot search pages being crawled, and demonstrates how to back up the claim with the data to show the client.Read the whole story...

  • When Less Means More In PPC Ads Search Engine Watch

    Advertisers have lots to say to potential customers, but Jeremy Hull suggests not cramming everything into one paid search ad. Hull provides advice on writing paid search ads, from keeping it simple to knowing the audience and speaking their language.

    Hull reminds us that Ernest Hemingway, author and journalist, once wrote a story using just six words, and is said to have called it his best work. The story: "For sale: baby shoes, never worn."Read the whole story...

  • How Hackers Leverage SEO Positions Help Net Security

    Cybercriminals rely on blackhat SEO tactics to "poison" and manipulate search engine results to make links appear higher than legitimate ones, according to Patrik Runald. Links infected with malware and Trojans can appear near the top of the search results, generating a greater number of clicks to malicious Web sites.

    This trend is becoming more common. The average number of malicious sites in Google searches using Google trending topics in 2009 rose to 13.7% for the top 100 results, Runald writes. This means for every 100 results, around 14 of the suggested links may link to a malicious site ...Read the whole story...

  • Personalizing The PPC Tools Search Engine Journal

    Mike Tekula provides an interesting view on hacking Google Analytics to suit your needs. No platform provides everything, but sometimes you need a few more features than what the original tool offers.

    Tekula tells us about a few clever SEOs who take on complicated and difficult projects. They walk through how to customize filters to rank and track, enhance interaction and provide more data through Greasemonkey userscripts, and more. And while Tekula makes several outstanding points, he probably missed my article that explains how Google Analytics now tracks more than the last referring source.Read the whole story...