Wednesday, March 31, 2010
  • Laurie Sullivan, March 31, 2010, 2:40 PM
  • 4 Basic SEO StepsClickZ

    While Mark Jackson's reflections on an SEO conference provide a good foundation for this primer of SEO basics, scroll halfway down to get to the meat. That's where he discusses competitive analysis and knowing the correct title tags to use. Still, Jackson's advice won't work if your content lacks focus, so understand and identify your audience first.Read the whole story...

  • Ad-Writing Tips For Google Content NetworkPPC Hero

    Get brand face time with consumers, determine the audience, and learn your competitors' strategies. Knowing these PPC points can help make writing ad text for the Google Content Network a little easier. And while the network can deliver many impressions, it can make it challenging to get a click. So Erin suggests putting your brand name in the headline or ad itself to capitalize on all of the impressions.Read the whole story...

  • SEO: Sometimes Less Works Better Econsultancy

    Nichola Stott explains ways to increase click-throughs in natural search results. For example, to optimize the meta-description, short and snappy sometimes works better than the full 152 characters. There's also no need to front-load keywords in your meta-description, though it is a good idea to ensure your lead keyword for the page is included. She explains that the objective is to make the description readable and impactful.Read the whole story...

  • How To Improve SEO And Paid Search AdsYouTube Google Channel

    In this post on the basics of search, Matt Cutts tells us that Google's algorithms decides what to index by asking more than 200 questions, such as how many times a page contains your keywords, if the words appear in the title and the URL, and if the page include synonyms for those words. Knowing how search works can help SEO and paid search professionals build better campaigns.Read the whole story...