• Laurie Sullivan, Apr 21, 2010, 12:54 PM
  • How Copy Heat Maps Identify Valuable ContentSEO Smarty

    Ann Smarty shows us how a copy heat map can help identify the parts of a Web page that lead users to read and linger. She provides feedback on several tools you can use to create a copy heat map. For example,one tool, Tracer, traces a post's most popular sentences in red.Read the whole story...

  • How To Categorize Keyword ResearchSEOmozBlog

    If you're looking for a detailed guideline on categorizing keyword research, Laura can help. She explains how to create a template, details a 10-point process to collect categorized keyword data, and includes graphs to help you visualize the steps. The post links to others that provide insight on a variety of subjects, from audience targeting to segmentation.Read the whole story...

  • SEO: Consider This When Creating ContentSearch Engine Watch

    On-page SEO, conversion, link-worthiness, and social media environments are the top four elements SEOs should consider when creating content, according to Eric Enge.

    For example, he tell us that content developed with a focus on the ultimate goal, conversions, is often verified through A/B testing or multivariate testing, using conversion optimization software.Read the whole story...

  • Google And Yahoo: How To Exclude Domains PPC Hero

    Erin walks though the process of excluding domains when launching paid search ads in Google's or Yahoo's content network, providing an estimated timeline for doing so. Keeping a close eye on progress will yield better results, she writes, providing signs to watch for in each network.Read the whole story...