• Laurie Sullivan, Apr 22, 2010, 1:56 PM
  • The Future Role Of Search EnginesMIT Technology Review

    Shashi Seth believes that from the challenges of using real-time data emerges exciting possibilities for reimagining search. He notes that just a few years ago search engines took several hours to index. Now they take only a few seconds, but they need to become even faster. He not only explains why they must become fast, but also points to examples of the possibilities once that occurs.Read the whole story...

  • Facebook Tips To Engage CustomersOrangeSoda

    Tara Jacobsen gives us five tips to help engage consumers on Facebook. She says there are a variety of ways to approach the task, but don't even consider screaming marketing messages or spamming. Those tactics will only alienate potential and existing customers. Jacobsen suggests taking the friendly approach that includes lots of communication and providin links to help users find information.Read the whole story...

  • How To Manage Bids EffectivelyPPC Hero

    Jessica give us the rundown on bid management, from how to make the most of your time, to insightful tips on what not to do. For example, she suggests "never ever even think about changing bids in the interface," and then explains why.

    It may sound complex at first, but start with some ground rules across all keywords and then modify them based on individual factors to gain the highest impact on keywords, she writes.Read the whole story...