Monday, April 26, 2010
  • Laurie Sullivan, April 26, 2010, 3:45 PM
  • Google Trends Points To PPC OpportunitiesPPC Hero

    Ken Lyons walks through a case study using Google Trends to discover PPC opportunities. Google Trends identifies the hottest searches and rising trends on Google's engine, similar to the way Twitter identifies hot topics on its Web site. Lyons also tells us about a few different keyword analysis features and ways to predict seasonal traffic patterns that can lead to new keyword opportunities.Read the whole story...

  • Why The Sudden Google Ranking Change?SEOmozBlog

    SEO professionals need to track their rankings, according to Rand Fishkin. Sometimes SEO are too quick to blame a penalty on sudden changes in rankings, so he steps through several other issues that could cause fluctuations. Fishkin shows you how to identify whether or not you've been penalized, and what to do if you have.Read the whole story...

  • SEO: Speaking Web Lingo To Reach AudiencesPure Visibility

    Perhaps it's obvious, but Dunrie Greiling reminds us to know your audience before writing for the Web, which means using their language and terminology. Aside from providing insights on how to write copy people will read on a screen, Greiling tells us ways to check for readability, pointing to online tests that allow you to get feedback on the grade level of your web copy.Read the whole story...

  • Microsoft's Patent To Clean Up SpamSEO by the Sea

    Could a search engine effectively rely on searchers to help clean up Web spam in search results? asks Bill Slawski, pointing to a patent filed by Microsoft. The patent describes a way a search engine could identify Web spam by combining information from searchers about pages with information gathered from an automated system for identifying web spam.

    Slawski looks at how Google, Microsoft and Yahoo allow searchers to identify pages each might consider Web spam. He also tells us how the engines might use crowdsourcing and the signals Microsoft might use to identify spam in search results.Read the whole story...