• Laurie Sullivan, Apr 27, 2010, 3:57 PM
  • What Happened After Weintraub's Facebook PPC PresentationaimClear Blog

    After returning from a business trip to Australia, Marty Weintraub provides a breakout of basic demographics and fun paid search samples from categories, brands, places of employments and other segments from Australian and New Zealand markets to demonstrate the value of marketing on Facebook. He took the initiative after being approached by a number of "zealous attendees (prior to my Facebook PPC presentation)" who mentioned they didn't think enough Australian or New Zealand citizens participate on Facebook to make marketing on the site worthwhile.Read the whole story...

  • A Fix For Reverse-Engineering Page Dateshttp://www.wolf-howl.com/seo/google-page-date/

    Google has become more aggressive in assigning an accurate date to content indexed and served up in query results, explains Michael Gray. He says that initially Google only looked at the date near the H1/Title of the page and, if it found something, used that as the date in the results. Gray tells MediaPost that when Google shows a date in the SERPs people are more likely to click the newer date, as opposed to the older one. So old articles, which are still valid, get less traffic. So, he describes a workaround method to keep people coming back to ...Read the whole story...

  • Finding KPIs And Defining BenchmarksHuoMah SEO Blog

    David Harry, with help from the SEO dojo community, set out to find the metrics for measuring SEO success. While the group determines there's no "cookie cutter approach," the notes in the post provide interesting insights into ways to approach measurement. Harry begins by defining KPI and benchmarks before helping to determine what constitutes success. He provides examples of conversion points, metrics to watch and more.Read the whole story...

  • Searching Through Facebook's f8 AnnouncementsThe Search Agent

    Confused about Facebook's new features and focus to make the Web a more "social" place? Alex Green describes in details the Facebook applications and features announced at the company's third annual developers' conference, f8, in San Francisco.

    He points specifically to Social Plug-ins and Open Graph Protocol designed to bridge the gap between Facebook users and web publishers. Green explains that the Open Graph Protocol enables any Web site to register as a unique object in the social graph. Markup tags for the Open Graph protocol lets a Web site perform with all the functions of a traditional Facebook page.Read the whole story...