• Laurie Sullivan, Apr 28, 2010, 3:26 PM
  • AdWords: Turning Fables Into ROIAsk Howie

    Howie Jacobson provides us with an AdWords Fable to determine how to test the message in your AdWords campaigns to reap the highest return on investment. He provides steps to test the campaign. For example, he explains that when testing a campaign begin by asking yourself "who" -- who will search for the keywords? Who are your ideal customers?Read the whole story...

  • Google's Frederick Vallaeys On AdWordsStoneTemple Consulting

    In an interview with Frederick Vallaeys, a Google AdWords product evangelist, Eric Enge digs into a variety of topics, from new ad formats to products like Content Network, Conversion Optimizer and search-based keyword tools. Vallaeys offers detailed tips and tricks on using the tools.Read the whole story...

  • Wolfram Creates New Science To Compute QuestionsCNN

    TED 2010 posted a presentation Tuesday from Stephen Wolfram, co-founder of the WolframAlpha computation engine, that took place in February during the conference in Long Beach, Calif.

    Wolfram talks about having to create a "new" type of science. He outlined the potential of the WolframAlpha engine and talked about using computing to understand physics and model the universe. The engine doesn't search for what others have written, but rather computes fresh answers based on facts.Read the whole story...