• Laurie Sullivan, Apr 30, 2010, 10:03 AM
  • Guidelines To Avoid SEO SpamWordStream Internet Marketing

    David Harry provides us with guidelines on understanding Web spam and how to avoid tactics that might put your clients' Web sites at risk. The tips cover a variety of subjects from cloaking to query spam, with detailed advice on how to avoid getting penalized and filtered by search engines.Read the whole story...

  • How Google Improved Agency-Client RelationshipsClickZ

    Kevin Lee tells us why Google's new initiative based on working with agencies and AdWords accounts is great not only for agencies, but for their clients, too. He points to problems in the paid search industry, and how improved certification measures, enhanced training resources, preferred API pricing, and Google's partner directory will solve them.Read the whole story...

  • How Facebook's Social Graph Might Influence SEOSEOmozBlog

    Rand Fishkin provides his take on how Facebook's Open Graph will impact Web marketing, as well as all the ways it won't. Fishkin says Facebook's "like" buttons don't affect search marketers today, but that hasn't stopped many from becoming nervous about how it could influence their future. Fishkin tries to answer questions around link signals by answering questions on how the change could influence SEO on the Web. He starts by explaining the difference between link graphs and social graphs.Read the whole story...

  • Spot-Checks For Troubled PPC AccountsPPC Hero

    Verify tracking, submit a test lead, and review negative keywords when trying to find reasons why your paid search campaign isn't performing as it should. Maybe traffic dropped suddenly or conversions are down. Samyukta walks through solutions.Read the whole story...