Thursday, May 20, 2010
  • Laurie Sullivan, May 20, 2010, 11:42 AM
  • How To Best Use Search FunnelsPPC Hero

    Search Funnels, a set of reports in AdWords, allow marketers to analyze ad impression and click behavior for campaigns, ad groups and keywords. Jen defines the data marketers might access from these reports,and then tells us how to analyze the information. Some of the reports you will see include First Click & Last Click Analysis, Top Path, and Time Lag.Read the whole story...

  • How Google's Custom Search Feature WorksCustom Search

    Google announced Custom Search in autocompletion of queries on Wednesday. Bartlomiej Niechwiej and Jeffrey Scudder explain how the feature works, and the difference in the algorithms between queries in Custom Search and Google.com. The two step through the process of using the feature. Autocompletions will also work on high-end mobile devices.Read the whole story...

  • Optimizing AdSense For Search Or AjaxGoogle AdSense

    Google give us two new ways to optimize AdSense on Web sites. The features help marketers display highly targeted ads to site visitors in new ways. Those include AdSense for Search Ads Only, and AdSense for Ajax. Adam Feldman tells us when and how to make the most of the tools.Read the whole story...