Monday, May 24, 2010
  • Laurie Sullivan, May 24, 2010, 11:54 AM
  • Searching For Answers To Unanswered IAd QuestionsJohn Battelle's Searchblog

    John Battelle explains that "Apple's genius has always been in seeing the value of something that already exists, and taking that value to a new level." After speaking with clients and Apple media relations, he details what marketers should know to get a return on investment from iAds, including rates. Apple will sell iAd launch packages for $1 million or more, depending on exclusivity terms, and the company will charge 1 cent per impression, a $10 CPM, and $2 per click.

    Then he talks about things the industry doesn't know about the iAd, like what data Apple use to ...Read the whole story...

  • Can Facebook Dominate Search?Search Engine Watch

    Eli Goodman analyzes the way people search today to determine the potential of Facebook, which hosts more than 600 million U.S. searches each month, with the potential to become a serious player in search marketing.

    He walk through how to evaluate the average number of words per search, suggesting this metric provides insights into how consumers adapt search behavior to shifts in technology and culture. A graph helps to visualize the change.Read the whole story...

  • Link Building With Sitewide, Reciprocal, Directory LinksSEOmozBlog

    Not many SEOs like link building. It's tedious and exhausting, but necessary to optimize Web sites and gain rankings. Rand Fishkin show marketers how to use sitewide, reciprocal, and directory links, which often get a bad rap as black SEO services, while staying on the white side. He demonstrates how to implement them carefully so they become very effective without stepping over the line.Read the whole story...