Thursday, May 27, 2010
  • Laurie Sullivan, May 27, 2010, 12:59 PM
  • How To Track Calls From Search AdsSearch Engine Watch

    Since Google began running click-to-call for mobile campaigns, and most recently added the same for desktop searches, there has been a renewed focus on unique campaign phone number call tracking and click-to-call placements in search ads. Jason Tabeling runs through a few details marketers should know, from how to gain higher click-through rates to call tracking, to unique number follow-ups.Read the whole story...

  • Another Google Suggestion For Search QueriesSEO by the Sea

    Alternative search query suggestions have become expected when you search on a keyword. Google, Bing and Yahoo execs say it offers the searcher information they might not have looked for on their own. Bill Slawski has discovered a Google patent application that might provide another example of when a searcher might need a query suggestion.

    He writes that the process described could use the full documents identified within the search results in the original query, or a summary or short snippet, possibly up to 1,000 words, from those documents to provide suggested terms.Read the whole story...

  • Using Search To Calculate ROIClickZ

    What is the return on investment of search, social marketing, digital marketing or advertising in general? Augustine Fou serves up insights after realizing advertisers have very different definitions for the term ROI. He explains the measurements advertisers use, provides tips for using search to find the returns, as well as ways to run awareness campaigns that help you calculate ROI.Read the whole story...

  • Don't Let Content Turn Into Tired Old DogsThe Search Agent

    Launched a blog, but not getting the traffic you expected? Alec Green give you 10 ways to feed your company blog, from crowdsourcing to writing about industry developments that relate to local events to getting buy-in from senior management.

    Green provides some insights on keeping content fresh. After all, marketer don't want content getting lifeless like a tired old dog: "The kind of dog that looked like it hadn't been walked in weeks and smelled like it hadn't been given a bath in months," Green writes. "The member of our family that no one talked about and everyone secretly ...Read the whole story...