Friday, May 28, 2010
  • Laurie Sullivan, May 28, 2010, 9:49 AM
  • How To Squeeze Out PPC ProfitsSearch Engine Guide

    If you're wondering how to optimize your paid search campaign to profit from every click, Stoney deGeyter has the answer. He takes marketers deep into some complex calculations in an attempt to get more accurate cost per conversion data for PPC campaigns. He also explains how to determine the amount you can spend on campaigns and still make a profit by first calculating sales for each product group.Read the whole story...

  • AdPlanner Features Integrate With AdWordsGoogle Inisde AdWords

    The Google AdWords blog announced new features for Google's DoubleClick Ad Planner to provide greater integration with the AdWords network. One tool exports Google Content Network placements from AdPlanner to AdWords; another enables you to create lists in Ad Planner. Both Rohit Kundaji and Wayne Lin walk through how to use the tools.Read the whole story...

  • The Geek's Guide To Optimizing Semantic SignalsSearch Engine Journal

    It's important to remember all of today's search engines do semantic analysis, and whether it's using PLSA, HTTM or a hybrid is inconsequential, explains David Harry. So he digs to explain the semantic Web.

    "By using semantic themes you will enable the search engine to better understand the concepts on your page," he writes. "Remember, search engines have about a 6th grade reading/understanding level. We need to play nice with them."Read the whole story...

  • Digging Into 10 Valuation Of LinksSEOmozBlog

    Rand Fishkin walks through ten principles of link valuation that you can observe, test and, in some cases, patent. He explains they're not hard and fast rules, but rather based on experience, tests and observations. Fishkin provides graphs and details that describe link-building tactics for search engines valuation of links in HTML code, inside unique content, and contained within NoScript tags.Read the whole story...