Friday, June 18, 2010
  • Laurie Sullivan, June 18, 2010, 12:40 PM
  • Demand Media's Keyword Targeting PatentSEO by the Sea

    Demand Media has updated a patent that describes a physical computing device that "receives information regarding a total number of people who are searching on the search term." Bill Slawski, who describes the patent, explains the factors Demand might consider to determine how profitable specific keyword phrases could become, and the potential of those keywords to drive traffic.Read the whole story...

  • How To Optimize Keyword BidsSearch Engine Land

    Siddharth Shah tells us what to do when seeing AdWords reported data for bid price, CPC, clicks and impressions that just doesn't make sense. It can help determine the best bid for keywords. He focuses on search auction mechanism using Google data, but marketers can use a similar strategy to determine the outcome on other engines, too. Shah explains what AdWord data tell you, and in three steps describes how to determine CPCs.Read the whole story...

  • One SEO's Link-Building PhilosophySearch Engine Watch

    Building a professional network sounds easy, but sometimes it takes more work to find the right contacts. It's similar to finding content when building a network of links. Nichola Stott provides tips on how to assess the quality of Web pages and what to look for to build a network of respectable sites that may share links. Although information retrieval, mathematic formulas and algorithms that determine relevancy is a science, marketing is still an art form that initially requires relationship building, she writes.Read the whole story...

  • How In-House SEOs Get Budget Approval To Hire SEO ConsultantsSEOmozBlog

    Informing from experience, SEOmoz blogger Lindsay serves up eight reasons why talented in-house SEOs might hire SEO consultants and the best way to get it done. Among the obvious, the person might specialize in a specific expertise, and too much work for one person to do. She added a few surprises, too, along with reasons to share with those who control the budget. Knowing how an external team could help you achieve company goals is half the battle.Read the whole story...