Monday, June 21, 2010
  • Laurie Sullivan, June 21, 2010, 1:22 PM
  • When To Start An SEO CampaignEpiphany

    Search engine queries rising on the back of interest for the World Cup can provide a gold mine of traffic for Web sites, according to Paul Martin. But some marketers got started too late. Martin's advice goes beyond the World Cup to focus on all types of events when people search online for information. So, he provides tips on when to start optimizing a Web site to capitalize on added traffic for special events. A few charts helps you visualize the benefits.Read the whole story...

  • Lady Gaga And SEOMarketing Pilgrim

    Joe Hall presents an interesting parallel between Lady Gaga and SEO professionals. He points to the importance of knowing the fundamentals, whether it's music or search engine optimization. And even if you don't get the similarities, check out the video he found where Stefani Germanotta rocks the piano before she became known as Lady Gaga.Read the whole story...

  • Paid And SEO Campaign Dos And Don'tsClickZ

    Julie Batten gives us a few dos and don'ts for any successful search campaign. Here's an example for paid search: Do consider starting with one search vendor before rolling out the campaign to others. Wait until it gets underway. Don't forget to set a daily budget because you don't want to spend your entire budget in one week.Read the whole story...

  • How To Trump Your CompetitorsSEO Book

    Peter Da Vanzo explains that to win at search marketing, marketers need to outcompete the competition through analytics and competitive analysis. For starters, he serves up tips on getting ranked higher in terms for overall business performance, and where to look for new keyword streams that competitors have missed and may never think about.Read the whole story...

  • Analyzing Content To Pull In TrafficSEOmozBlog

    Richard Baxter helps you identify the type of content that brings the most traffic to your Web site by knowing the stats to pull from your analytics package. These include: what keywords send traffic, how many pages get entries from search engines, and total visits from Google's bots.Read the whole story...