Friday, June 25, 2010
  • Laurie Sullivan, June 25, 2010, 3:34 PM
  • Best Practices For Microsoft-Yahoo Search AllianceClickZ

    Are you prepared for the Microsoft-Yahoo search alliance? Kevin Lee provides tips on a variety of related subjects after discovering most companies are not prepared. For starters, marketers that don't have a Microsoft adCenter account, won't need one before the transition.

    One of the transition options is to have your Yahoo account settings and campaigns converted to an adCenter account. Lee advises against that option and suggests you open a new account now or, if you have one already, that you take a close look at whether or not this account is as well-rounded as your Google account.Read the whole story...

  • The Empowered Consumer and the HEROHarvard Business Review

    The book "Groundswell" was about social technologies empowering consumers, but Josh Bernoff's and Ted Schadler's new book "Empowered" discusses how empowered customers place demands on companies, and how it takes empowered employees to fight back. The book refers to those empowered using the acronym HERO, for highly empowered and resourceful operatives.Read the whole story...

  • How Google's Patent Handles Complex PagesSEO by the Sea

    For those wanting to know how a search engine might use OCR to index complex printed pages, Bill Slawski believes he has found the answer in a patent updated by Google earlier this year. Slawski tells us why this is important and what it means to those searching on the Web for information. He explains that the patent application focuses on using OCR for printed documents such as scanned newspapers, but it also discusses how the different features and aspects of a newspaper page might be interpreted.Read the whole story...

  • Basic Facebook PPC Marketing TipsPPC Hero

    Christine Laubenstein gives us 10 tips for advertising on Facebook. She tells us that about 200 million people log into Facebook daily and spend 14 minutes on the site. So, Laubenstein walks through each tip, tells us why they are important and, for some, gives examples on how to use them. Most of the tips might appear obvious to the experienced marketer, but a reminder never hurts.Read the whole story...