Monday, June 28, 2010
  • Laurie Sullivan, June 28, 2010, 12:57 PM
  • AdCenter API Upgrades To V7Microsoft Advertising Blog

    Carolyn Miller tells us Microsoft recently released the adCenter API V7 into production. Features from the adCenter Summer 2010 Upgrade and several key API improvements are now available. Microsoft will continue to support V6 for up to a year, but Miller suggests upgrading now to V7. She briefly runs down the seven features and improvements.Read the whole story...

  • Preparing To Work With SEO ExpertsSearch Engine Journal

    John Britsios tells us what to look for when hiring an SEO professional. He also provides insight into the difference between off-page and on-page SEO, how the SEO expert should price services, and types of questions you should ask before getting started. Expect the typical project to take between six to 12 months, he writes.Read the whole story...

  • SEOmoz Buys Links To Prove PointSEOmozBlog

    Apparently, "the diabolical practice of buying links" works "astoundingly well." To prove the theory, Rand Fishkin purchased illicit paid links without telling others at SEOmoz.org, but removed them after running tests.

    Fishkin doesn't advocate the practice, but does explain the "attributes" of places that sell links, describes the results from testing, and tell us why it's still not a recommended practice.Read the whole story...

  • Real-Time Tweets From Consumers Looking For FreebiesSEO Book

    "Hey Ritz-Carlton & Shangri La ... we have 10,000s of readers and you suck! Please save my complimentary upgrades for the next time I am in town. :D." Brands have begun to see more of these types of posts on Twitter and Facebook that end up in real-time search engine queries. It's real dilemma for companies, explains Aaron Wall. Wall makes suggestions on how to curb this type of rhetoric, along with a few tips on how brands can turn these negative comments into marketing tools without giving away the farm.Read the whole story...