Tuesday, June 29, 2010
  • Laurie Sullivan, June 29, 2010, 11:57 AM
  • Stepping Up To Integrated Direct-Response MarketingRazorfish Search Shots

    Razorfish will release a series of white papers offering instructions on how to improve return on investment. The search team developed the series in collaboration with experts from Google and marketers from Razorfish's media, analytics, CRM and ad exchange departments. Part 1 is available, but forthcoming chapters will focus on a variety of verticals, starting with retail.Read the whole story...

  • Pakistan Search Engine LaunchesSearch Engine Watch

    Two Karachi-based teen-age brothers, the Qadirs, will launch a Pakistani audience-dedicated search engine called PKSearch, according to Liva Judic. The engine will focus on local businesses in Pakistan. The brothers intend to fuel the development of PKSearch through an advertising platform called GlobeAds. Judic provides a link to the page, explains the ad business model, and provides a sample SERP, which he compares to the major engines.Read the whole story...

  • Yahoo Produces Web Style Guide Yahoo

    If you ever doubted that Yahoo will focus on content, think again. Yahoo has published a style guide to help online content creators write and edit for a global audience. The "Yahoo Style Guide" goes on sale July 6. Yahoo will sell the print version in most bookstores for around $15, as well as an electronic version for the iPad and the Kindle for roughly $10. Subjects covered include how to write strong headlines and shape text for online reading.Read the whole story...