• Laurie Sullivan, Jul 21, 2010, 10:27 PM
  • Know Who Links To Your ContentSearch Engine Guide

    Stoney deGeyter steps through a 12-section post on link building, covering everything from not being responsible for those who link to your content, to the idea that everyone violates Google's rules. Some do it unknowingly. Does that means you're guilty by association? Well, deGeyter tells us "'Guilt by Association,' extremists work to keep themselves squeaky clean." Some avoid online relationships to keep clean, but that might not always be the best way.Read the whole story...

  • Google Enhances ImagesGoogle Blog

    Google launched a new ad format for images, complete with a scroll feature that lets people sift through up to 1,000 images on one page. Nate Smith explains the "dense tiled layout" allows people to view more images at the same time. He runs through other features in the new version.Read the whole story...

  • Finding The Best Landing Page StrategyPPC Hero

    Understand how users see your page before optimizing it, suggests Erin, explaining that people read a landing page as they would a book or magazine, from left to right. Based on that assumption, she reminds us that people don't actually read landing pages, they scan. So she walks through a strategy to help marketers place copy, images and other content in sections that will reap the most benefits and conversions.Read the whole story...

  • Pew: More Than Half Of All Americans Do Vanity SearchesPew Research Center

    Reputation management has now become important, especially for the young, according to findings from a Pew Internet & American Life Project. 57% of adult Internet users have used a search engine to do a vanity search, according to a blog post that points to a study released in May.

    The study suggests search engines and social media sites play a central role in building one's reputation online, and many users are learning and refining their approach as they go. They have begun to change profile privacy settings, customize who can see updates and delete unwanted information about them that appears ...Read the whole story...