Thursday, July 22, 2010
  • Laurie Sullivan, July 22, 2010, 2:31 PM
  • Google Dispels AdWords MythsGoogle AdWords

    Google wants to squash misconceptions about the way AdWords works, so the AdWords support teams has begun a blog series to help separate the myths from the facts. Among the myths covered: spending money on Google AdWords will influence Web site ranking in Google's search query results, and Google AdWords declines credit cards.Read the whole story...

  • Turning SEO Into Competitive AdvantageSEOmozBlog

    Rand Fishkin points to a post from Jason Cohen, who shares business tactics on how SEO can become a competitive advantage. Cohen suggests marketers need to start by admitting there's a problem. (That's always a good first step.) He explains the difference between good and competitive SEO, and how the entire process is related to timing.Read the whole story...

  • Keyword Research Key To SuccessSearch Engine Journal

    Jennifer Horowitz believes keywords are the foundation of marketing campaigns and will either make or break success. So, she provides an outline of seven steps marketers may want to follow to get started, along with examples of broad and focused keyword matches, methods to handle keyword research to ensure a fresh strategy, and ways to identify bonus keywords that can help boost results.Read the whole story...