Friday, July 23, 2010
  • Laurie Sullivan, July 23, 2010, 9:39 AM
  • Finding Other PPC Conversion FunnelsBusiness Insider

    Evan Britton echoes what I have been writing for months: It's time to give Microsoft a closer look when it comes to PPC ads. She says stats from a variety of data channels suggest less competition on adCenter creates better conversions at a lower price compared with Google. Providing tips for optimizing on Bing, Britton notes that advertisers focusing solely on placing paid search on Google should change their strategy.Read the whole story...

  • PPC Targeted Third-Tier Search EnginesPPC Hero

    Amy Hoffman provides a comparison of third-tier search engines that may not provide as much traffic as the big guys, but can more closely target an audience. She gives us descriptions, and the pros and cons of using them. Among the engines she on the list: Ask.com, Lookstart.com, and eZanga.com.Read the whole story...

  • NASA's Flight Into Social MediaEconsultancy

    NASA has begun to tap social media to reach kids with the message: dream big. Meghan Keane caught up with Stephanie Schierholz, the organization's social media manager, to talk abotu NASA's digital strategy. The two talk about everything from using Twitter to communicate the astronaut's tweets to social media as an educational tool.Read the whole story...

  • When Ads Exceed ClicksClickZ

    Too many ads and not enough clicks on paid search ads could mean there aren't enough searches for the keyword phrases you love most, according to Kevin Lee. He explains what to do when there's a significant volume of searches on the words, but competitors who either have high budgets or high quality scores make it impossible to maintain top position across the target audience. Lee offers a variety of options, including considering other publishing networks.Read the whole story...