Wednesday, July 28, 2010
  • Laurie Sullivan, July 28, 2010, 11:33 AM
  • How Content Becomes Two-Way Communication ToolFire Horse Tail

    Gabriella Sannino tells us great content that people want to read starts with knowing the audience rather than creating the content and hoping they will come. She explains how to set the ground work, create content as a competitive advantage, and keep an eye on the bottom line to build content as a two-way communication tool rather than a mouthpiece.Read the whole story...

  • Search And Social About To ExplodeVenture Beat

    Semantic and geo-location technologies will turn search into the top tool and make the medium explode, according to Microsoft Search Director Stefan Weitz. He explains the theory behind calling search and social today's "push agents," and what the industry must do to move forward and achieve the goal of perfecting search.Read the whole story...

  • Building "Link To Me" LinksOutspoken Media

    Lisa Barone tells us about eight new link types on the Web. She realizes you may know many of them, but provides tongue-and-cheek word play for each, from "The 'I'm The Expert On Everything' Link" to "The 'Matt Cutts Is My Homeboy' Link."Read the whole story...

  • Searching Mobile For Best PriceBing Community

    Bing kicked off a weekly mobile blog series Tuesday. This week Andy Chu takes a closer look at the Bing for iPhone app camera scanning feature with the ability to search and compare products. He reminds us that as more and more activities become mobile, comparison shopping will, too, which puts advertisers in a great place to feature products and services. In fact, research shows that 56% of iPhone users compare prices when shopping on their phone, according to Chu.Read the whole story...