• Laurie Sullivan, Aug 19, 2010, 1:27 PM
  • PPC Ads Are Like First ImpressionsPPC Hero

    As the old saying goes, you can't make a first impression twice. Potential customers sometimes see paid search ads first and then click through to the Web site. Erin provides some ad writing and landing page advice to help attract consumers and close the deal without sending the wrong message. She discusses writing headlines and copy, and also gives advice on call-to-actions and dynamic keyword insertions.Read the whole story...

  • Black-Hat SEO: The Underbelly Of SearcheWeek

    Brian Prince takes a look at black-hat SEO and some of the practices marketers may way to avoid when outsourcing services to a firm. He speaks with a couple of malware research experts at security firms to get the lowdown.

    Topics include ways black hatters exploit search index algorithms and use practices like keyword stuffing and cloaking. Prince also points to a white paper released in March titled "Poisoned search results: How hackers have automated search engine poisoning attacks to distribute malware" from Sophos.Read the whole story...

  • How A Blog Could Help Convert Site TrafficClickZ

    Mark Jackson recommends blogging to many of his search engine optimization clients. Among subjects he discusses are leadership and building depth to the Web site, adding inks, and fresh content. He also points to an earlier post that could help marketers structure their blog.Read the whole story...

  • AdWords Business Processes SharedGoogle Inside AdWords

    Business processes have become an important issue in search engine optimization and paid search campaigns now that professionals have several years experience behind them and can share best practices. Miles Johnson tells how Google AdWords can help people share and learn from each other. Those interested can find it in a new category in the AdWords Help Forum: the Small Business Corner.Read the whole story...