Friday, August 20, 2010
  • Laurie Sullivan, August 20, 2010, 9:34 AM
  • Google Ranking/User Change SpottedAndy Beard - Internet Business Systems

    Andy Beard explains in a tongue-and-cheek analogy something he calls Pseudo Site Search, a site search for mortals who haven't fully mastered Google query syntax, but shows intent to retrieve information from a specific resource. It turns out a Google spokesperson confirmed that the search results discussed in Beard's post are part of a ranking/user interface change related to domain-based intent. Beard provides several examples and explains how it influences searches.Read the whole story...

  • Searching And Embracing ChangeClickZ

    Those who still own one of the long-lost Compaq portables (like me) might appreciate Jack Aaronson's analogy of change. As the online advertising industry matures and technology becomes more sophisticated, he spends less time on laptops and desktops -- except for writing long reports or proposals -- and more time on mobile devices that devices allow him to quickly look up something or check email.

    What's the point? Marketers also need to follow change and adapt. Rather than fear change, Aaronson reminds us to embrace it, and provides insight into how to reach consumers as they switch, too.Read the whole story...

  • Google's Lost Location-Based BuzzThe Fire Horse Trail

    Terry Van Horne suggests Facebook tried to steal Google's thunder this week when it launched Places as a location-based check-in service. Aside from Gowalla and Foursquare offering similar services, Van Horne explains why Google's Buzz, which allows Gmail users to identify locations and provide information to friends, might not have received the same attention.Read the whole story...

  • Google, Hollywood's CallingDeadline

    Groundswell Productions and producer John Morris have acquired the rights to make a movie from journalist Ken Auletta's book "Googled: The End of the World as We Know It," published last fall by Penguin, according to Mike Flemming. He tells us who brokered the deal and what it all means.Read the whole story...