• Laurie Sullivan, Aug 24, 2010, 8:34 AM
  • Linking To A Better ReputationSearch Engine Journal

    Quality link building can help generate a positive online reputation, but bad link building can do the opposite. Kristi Hines provides three ways link building campaigns could affect you or your clients.Read the whole story...

  • When Search And Display Collide ClickZ

    Mike Baker sat down with Dax Hamman, VP of display media at iCrossing, a Hearst-owned global digital marketing agency, to discuss whether marketers have begun to see a convergence of search engine marketing and exchange-traded display advertising. The two discuss what it takes to bridge search and display advertising, what search advertisers can learn from display, and more.Read the whole story...

  • AdCenter Increasing Negative Keyword LimitsadCenter Blog

    Microsoft adCenter has now made it possible to add thousands of negative keywords at the campaign and ad group level. Tina Kelleher explains, however, advertisers should delete negative keywords at the keyword level because the list limit has not been expanded yet. Doing this will keep keyword-level negatives from overriding newly expanded lists. Kelleher tells us on how to get started.Read the whole story...

  • Privacy Glitch In Foursquare Reveals PasswordMartin Kou's Blog

    Well-established engineers at Google and Microsoft might want to give up and comers like Foursquare a lesson in privacy controls. A Foursquare privacy glitch sends the account username and password in plain text over HTTP, without any encryption, every time the app gets opened. Those will access to routers between the person opening the app and foursquare, or ... "you're screwed," writes Kou Man Tong.Read the whole story...