Wednesday, August 25, 2010
  • Laurie Sullivan, August 25, 2010, 3:11 PM
  • Can A Site's Downtime Affect Rankings?Google Webmaster Central Blog

    Search engine ranking takes into account a site's downtime, according to Matt Cutts. In a YouTube video, he explains how Google bots might take into account Web sites it previously crawled and indexed, but can no longer find. Cutts explains when a Web site goes down for a day or two it shouldn't hurt search results, but when it's down for several days, Google will likely drop it from the rankings.Read the whole story...

  • Reasons To Say Goodbye To An SEO ClientSearch Engine Journal

    There are times when SEO professionals need to say bye-bye to clients. Mark Thompson isn't suggesting to just cut them off. But when marketers feel that clients ask unreasonable, not willing to devote time to the strategy, and overall don't respect efforts, it may be time to let certain clients go.Read the whole story...

  • The Long Tail Stops HereSearch Engine Watch

    Eric Enge tells us why you shouldn't pursue the long tail, but rather allow your site to optimize naturally through other ways. That means building a site with content that people trust. Enge explains "the reality" that it takes time to build authority and trust, but he provides insight on how to achieve that goal.Read the whole story...

  • Is It Ever Okay To Have A Low Quality Score?PPC Hero

    Christine Laubenstein answers questions about low quality scores and why it's okay to have one. Marketers typically wouldn't want a low score, but she give us three situations when low quality score keywords might actually be a good thing.Read the whole story...