Friday, August 27, 2010
  • Laurie Sullivan, August 27, 2010, 12:15 PM
  • What Happens When Google's Matt Cutts Climbs KilimanjaroMatt Cutts: Gadgets, Google, and SEO

    Matt Cutts pushed Google aside for a week's vacation to climb Mount Kilimanjaro, penning about his experience in a blog post when he returned. Aside from providing lots of photographs, insight into his experience and the preparations it required to get there, Cutts provides a few tips on climbing the mountain in case others decide to go.Read the whole story...

  • How To Make Product Pages Great ContentSEOmozBlog

    Rand Fishkin explains how to turn boring product pages into unique and interesting content -- a topical subject with the holiday season approaching. He walks through ways to outsell the same product 100 other stores on the Web do, and suggests marketers develop user-generated content like comments and ratings.Read the whole story...

  • Known By The Company You KeepSearch Engine Journal

    TrustRank: heard of it? David Harry defines it as a concept that describes the trust link structure between articles. He explains generally good Web sites link to other good Web sites, and bad to bad. Quality Web sites don't typically link to those filled with spam. So, he provides a checklist to help remain a good neighbor, including how to control the flow of PageRank.Read the whole story...

  • Creating Articles With 'Tail'Graywolf's SEO Blog

    Michael Gray says you should keep articles narrowly focused and keyword-centric to gain better SEO ranking because many times topics become too broad and convoluted. Gray provides a list of options that will help optimize the content, and suggests dividing up a broader topic into "much more in-depth, narrowly focused 'tail' articles first and [then] backing your way into the main or 'head' article."Read the whole story...