• Laurie Sullivan, Oct 15, 2010, 5:13 PM
  • The Importance Of Linking In Call To ActionsKISSmetrics

    Sherice Jacob explains how five unique calls to action could prompt consumers to click twice. She provides an example for one site that required an action to perform after reading. The Activate Your Free Trial requirement includes a form field for credit card details.Read the whole story...

  • Google Developing Price IndexFinancial Times

    Google is setting up a system to measure daily inflation. The Google Price Index could one day provide an alternative to official statistics, according to Robin Harding. The work done by Google Chief Economist Hal Varian highlights how economic data can be gathered rapidly using online sources. Harding explains by providing an example: Searches for "unemployment insurance" become a tool to predict actual claims for unemployment insurance or the unemployment rate.Read the whole story...

  • Picture This: Image AdsPPC Hero

    Some might ask: Image ads, why bother? Jessica explores the differences in ad groups targeting image ad delivery only vs. similar ad groups targeting text ad delivery. For starters, Jessica sees a trend toward better cost-per-lead performance for image ad groups than their corresponding text ad groups. She provides other reasons, too, such as lower costs, along with screen shots to emphasize her points.Read the whole story...

  • Interflora Sues Marks & Spencer For Trademark InfringementBBC

    Flower delivery service Interflora is suing retail chain Marks & Spencer in Europe for the placement of Marks & Spencer's floral paid search ads next to Interflora's link. So, when consumers search for "Interflora" they see the Marks & Spencer ads running alongside. Most in the ad biz will recognize this as a fairly standard Google Adwords practice. Interflora insists buying search keyword terms using competitors' brand names is a trademark violation.Read the whole story...