• Laurie Sullivan, Oct 19, 2010, 10:16 AM
  • Discovering The Depth Of URLs Through ExcelSearch Engine People

    Ruud Hein explains how to calculate URL depth using Microsoft Excel. He believes simple and clean URLs work better to optimize a Web page and site. The example automates the three-step process. So, Hein demonstrates how many levels deep URLs go, even if those levels are URL parameters.Read the whole story...

  • Privacy Loopholes In Facebook GroupsaimClear

    Alyssa Engleson tells us all the privacy loopholes in the latest version of Facebook Groups. She points out that Facebook decided to forgo the invitation process and a check box to block friends from adding others to random Groups. To top it off, she explains that any Group member can view a chat history. Engleson steps through the process of adding groups to provides insights that will help members protect their privacy.Read the whole story...

  • Local Capitalizes On Search And Social TiesSearch Engine Watch

    Jonathan Allen tells us marketers should keep an eye on Facebook data and focus on Bing local results. He acknowledges attempts made by Google to personalize search results by bringing in signals from social network, but for the most part those attempts met with failure. Allen explains how Facebook's open graph data will likely have its biggest impact on Bing local results.Read the whole story...

  • Linkscape Index Identifies Adoption Of ProtocolsSEOmozBlog

    Rand Fishkin released Linkscape index stats, but makes an apology for releasing the numbers late primarily due to hardware failures at Amazon's EC2 where SEOmoz runs processing on a large link graph to produce the metrics and views for the API. Fishkin provides graphs identifying a few trends during the past few months in the Web's adoption and use of certain protocols.Read the whole story...