• Laurie Sullivan, Oct 19, 2010, 10:34 AM
  • Book Publisher Taps Bing To Promote Jay-Z MemoirNew York Times

    Microsoft will host a Web page, Bing.com/Jay-Z, functioning as an online scavenger hunt to promote the hip-hop performer's memoir. The scavenger hunt, which began Monday, showcases a regular Bing feature, a 3-D map based on photographs, which enables users to click on a spot on a map, then amble around at street level and look anywhere, as a pedestrian might. Outdoor ads for the book will feature the Bing logo.Read the whole story...

  • How To Bury Search ResultsNPR

    How does someone suppress information posted to the Web? Peter O'Dowd explains the business of SEO, it impact on political campaigns, and how it relates to free speech on the Web. He points to BP and Toyota as examples of two companies that spent fortunes in an effort to keep negative press about oil spills or faulty brakes, respectively, far away from the first page of a Google search.Read the whole story...

  • Did That Site Change Hurt Your SEO?Search Engine Watch

    Eric Enge gives examples of changes in your Web site that could affect the way a search engines treats it. Yes, that means the engines could stop indexing content. He runs through URL structure, content, domain and other possibilities that could alter the way engines index the site, and suggests SEO professionals consider how inbound link profiles tweak the way engines view Web sites.Read the whole story...

  • Questions About Google Analytics AnsweredGoogle Analytics

    Some might wonder how this Web TV segment on analytics with Avinash Kaushik and Nick Mihailovski might look on a brand new Sony television equipped with Google TV. In this edition the two talk about how to create Advanced Segments for many sites, tracking affiliates in Google Analytics, measuring embedded Flash with Google Analytics, and more.Read the whole story...