Wednesday, October 20, 2010
  • Laurie Sullivan, October 20, 2010, 8:59 AM
  • Why Web Page Classification Might Be ImportantSEO by the Sea

    In a new patent application, Google focuses on classification of documents based on a range of information, including user behavior data, according to Bill Slawski. Rather than matching weighted classifications between Web pages and queries, the patent filing describes a way of creating profiles for pages that encompass classification information, and spreading it to unclassifed pages through query profiles. He explains the importance of this feature.Read the whole story...

  • How To Get Better Campaign ResultsiMedia Connection

    JJ Bannasch tells us six often abused paid search metrics. He explains that paid search experts have an array of data points, which experts should use data to tell a story. But increasing impressions will not guarantee better campaign results and, over time, could lower campaign quality and traction, he writes.Read the whole story...

  • Will Facebook Become A Bigger Cash Cow Than Google?SEO Book

    PeterD tells us what Facebook is and isn't, what it achieves and doesn't, and why the social network won't pull in as much cash as search engine Google. One of Facebook's biggest challenges to generating revenue is that core user activity on the site isn't as conducive to effective advertising as the topic-matching system used by Google, according to PeterD. Another topic discussed: why so many believe the "Like" button will replace the link.Read the whole story...

  • A Canonicalization ExperimentSEOmozBlog

    Peter J. Meyers has heard it repeatedly: "I accidentally canonicalized my entire site to one page, and my site was completely dropped from the index." Although he warns others not to try this at home, he decided to test the method firsthand to help people avoid this problem and potentially fix it.Read the whole story...