• Laurie Sullivan, Oct 21, 2010, 4:36 PM
  • Basic SEO PrinciplesSearch Engine Guide

    Stoney deGeyter provides a checklist for basic SEO best practices. Among them are keyword research, on-page optimization, and copywriting. He also explains how paid search campaigns can augment an SEO strategy. He writes that roughly 30% of searchers click into the paid ads, and that's a high percentage of traffic a brand can miss capturing.Read the whole story...

  • SEM Tips For B2BsaimClear

    Lindsey summarizes a panel attended at at Search Engine Strategies conference in Chicago focusing on search marketing tips for B2Bs. A couple of key takeaways form the panel: 84% of C-level executives find search very valuable in making business decisions, and YouTube reaches 36% of all business decision makers -- more than 10 times that of Forbes.com.Read the whole story...

  • Microsoft Confirms Plans To Shutter MassiveClickZ

    Jack Marshall reports Microsoft confirmed it will shut its in-game ad network Massive in the next two months, and plans to repurpose the technology to support Xbox LIVE and MSN Games. He reminds us one of the most high-profile campaigns for Massive was the dynamic display ads for the Obama campaign in 2008. Ads were served in EA's Xbox-based NBA basketball game.Read the whole story...

  • How To Think About KeywordsSearch News Central

    Gabriella Sannino makes a great point. When you think about choosing the correct keywords, relevance should remain top of mind. Sannino suggests thinking about relevance similar to adding "U.S." to "President." The words, when talking about the leader of the free nation, go hand in hand. She creates an imaginary page to show the placement of relevant words.Read the whole story...