Friday, October 22, 2010
  • Laurie Sullivan, October 22, 2010, 9:35 AM
  • Budgeting And Bidding In AdCenterMicrosoft Advertising Blog

    Nora Flansburg explains that budgeting and bidding details in Microsoft Advertising adCenter differs from those in Yahoo Search Marketing, taking a deep dive into the feature to help prepare for the transition. She points to recent budget improvements in adCenter that track spend in real time, which aims to help the tendency to overspend, and runs through tips for Yahoo advertises to put the transition in perspective.Read the whole story...

  • It's All In The Metrics SEOmozBlog

    Rand Fishkin discusses two useful metrics to accurately determine the cause of rise or falls in traffic. Among those metrics: the number of pages receiving at least one visit from search engines. He explains how the metrics can provide a deeper level of understanding through standard analytics packages like Google Analytics.Read the whole story...

  • Tips To Increase Sales And Reduce Bounce RatesSearch Engine Journal

    Jennifer Horowitz gives us a blueprint for SEO, social media, PPC and banner ads to drive traffic to Web sites, and also explains what to do when the traffic gets there. For one, she suggests making sure to clearly tell readers about the site's content in headlines that grab their attention.Read the whole story...

  • What Is SEO?SEO Book

    Here's Peter Da Vanzo on what SEO is: "Ever had trouble explaining to people what you do? I've worked out a succinct answer that is easy for non-technical people to understand. When people ask me what I do, I tell them 'I'm a drug dealer.'" More seriously, he tries to sort out SEO's meaning by looking at its history.Read the whole story...