• Laurie Sullivan, Oct 25, 2010, 11:12 AM
  • How To Build Segmented AudiencesEconsultancy

    Chris Lake suggests creating "1% clubs" of your customers -- segmenting them by value or engagement. "Monitor these groups, treat them differently, experiment, and learn from them," he writes.

    For example, figure out the 1% most engaged ("useful for product development, crowdsourcing and cheerleading") and the 1% most unprofitable Then there's the 1% most price insensitive: "not necessarily the most valuable, or the most frequent buyers, but those customers who think nothing of splashing out on the best products. Segment these customers. Create dedicated marketing campaigns for them. Try to figure out how to make them purchase more often."Read the whole story...

  • Three Firefox Add-On ToolsSearch Engine Journal

    Ann Smarty gives us three ways to search for selected text in Firefox. With a variety of screen shots to provide a visual representation of the process, Smarty walks through Selected Search, RCSearch, and Sachio Search -- a FireFox add-on that lets users add search engines to their FireFox context menus.Read the whole story...

  • Tips To Go Beyond The ClickSearch Engine Watch

    Duncan Parry explains five ways marketers can help or hinder the efforts by paid search campaign professionals. Start with education and communicating changes, whether small or large, because all can have an impact on the campaign. Parry also suggests going beyond the click, automating processes, and helping others stay informed by providing reports. Search engine ranking positions are based on achieving targets, not building egos, he writes.Read the whole story...

  • Manipulating Content In SERPsOutspoken Media

    Google condones burying content by manipulating search, according to Rhea Drysdale. She tells us how Google views online reputation management based on a variety of factors, including the Webmaster Central blog post. Drysdale explains that it's in Google's best interest to encourage brands to to promote positive messages, and provides tips on how to do so: by creating lots of Web sites for the brand, publishing positive reviews and putting good news in front of bad.Read the whole story...