• Laurie Sullivan, Oct 26, 2010, 12:39 PM
  • Putting A Value On LinksSearch Engine Watch

    Jeremy Bencken explains the correlation between links and traffic, assigning a valuation to the links, and building return on investment through link-building. Answering the question of why another site might want to link to yours may all come down to the quality of your content, he notes.Read the whole story...

  • Optimize For Better Conversion TrackingPPC Hero

    You've set up a paid search campaign, but for some reason the conversation tracking just doesn't work. It's a dilemma Robert had to dealt with twice in recent months due to technology interference. Ideally, PPC campaigns would always run smoothly, be easy to measure, and integrate seamlessly with outside technology. Realistically, it doesn't work that way. So, Robert steps through ways to compensate.Read the whole story...