Monday, November 15, 2010
  • Laurie Sullivan, November 15, 2010, 1:52 PM
  • How Many Clicks Get Wasted? Search Engine Watch

    What's the value of your paid search program? Jason Tabeling points to data that shows about 60% of retail sales occur in one click, so does that mean the remainder of clicks in a paid search ad get wasted? He suggests thinking about direct response beyond just orders or applications, and in a few examples and screen shots shows us how to do so.Read the whole story...

  • How Foursquare Makes Connections For PublishersGraywolf's SEO Blog

    Michael Gray figured out how publishers and Web site owners can use Foursquare after he got firsthand advice from various Foursquare social connections while traveling. "If you're looking to build a website and don't have any on the ground, first hand expertise, using the tips from Foursquare is an excellent idea," he writes.Read the whole story...

  • How Ad Labels Change CTRsThe Search Agents

    Alec Green suggests click-through rates on paid search ads change when labeled as advertisements rather than sponsored links. He tells us that Google officially retired the "Sponsored Links" term on all English language domains, and will roll out other language shortly. Green points to a study by a Harvard Business School professor that suggests this change could pose a far more serious threat to CTR than Instant Previews, which covers ads.Read the whole story...

  • How Search Engines Define BrandsSEOmozBlog

    Rand Fishkin explains how to define the concept of brand entities and how Google might put a site in this category. WFishkin starts by trying to tackle the concept of brand recognition and what happens if you're not a brand. It's all about the concept of branding and how search engines rank brand name products and sites.Read the whole story...